Petite2Queen is a virtual mentoring community that began in April 2016, officially launching in November 2017. In addition to developing an online community offering practical wisdoms for work, sales, and life, Petite2Queen also published a book, Practical Wisdoms @ Work.
Their website offers content ranging from blogs and Q&As to podcasts, webinars, and music playlists. With an active forum and growing social media presence, Petite2Queen aims to help young women across all endeavors.
We worked with Petite2Queen to build their full business from day 1. Beginning in April 2016, Tiger Press has been with team to develop the business strategy, go to market plan, marketing plan, website, all content, and more. Read on for more detail on the services Tiger Press provided.
Business Strategy & Development
The full Tiger Press team built the virtual mentoring start-up, Petite2Queen, from the ground up. We utilized our full scope of services in order to develop the business strategy, objective, and audience targeting. We put together an effective team, a full budget, and a complete action plan to get from zero to 100.
Website Development
We planned and managed the building of the website. Now, we maintain and manage the website on a day-to-day basis, always keeping it up to date and within brand standards. As Petite2Queen's strategy and focus pivot, so too does the functionality and organization of the website. We maintain its SEO, manage its analytics, and continue to develop it as needed. Petite2Queen started with a membership platform; it also includes an online store.
Content Production
Our services to Petite2Queen have extended into robust content development. We plan, research, write, edit, and publish thrice-weekly blogs. We plan, record, edit, and publish weekly podcasts and weekly webinars. Our team of graphic designers collect, edit, and design all images, ranging from website images and infographics to social media images and video graphics. We manage all creative design, including audio and visual, and provide diverse written content for any medium.
Marketing Services
We tapped into our extensive marketing services to develop a full plan for Petite2Queen. This including setting up all social channels, arranging the posting strategy across platforms, and managing the daily social posting. We developed their campaigns and utilize analytics to continue moving in the right direction.
